Trader Joe & Avalaunch: Strategic Partnership, for the betterment of ecosystem growth on Avalanche

Trader Joe
3 min readJan 31, 2022


Since the launch of Trader Joe, Avalaunch has been a stern ally. Providing the very first double reward farm ever deployed on the platform. Today, Trader Joe is proud to announce deeper ties with Avalaunch. Moving forward, utilizing Rocket Joe, we form a stronger alliance and a deeper collaborative partnership.

As the leading Launchpad on Avalanche, Avalaunch has been instrumental in the space, facilitating the launch of highly innovative projects on the Avalanche blockchain.

A New Primitive, A Stronger Collaboration

Rocket Joe will work arm-in-arm with Avalaunch to launch new protocols prior to listing and implementing farms for tokens on Trader Joe’s DEX. This will lay the foundations of a new paradigm, creating a holistic service that utilizes the strengths of both parties to ensure maximum exposure and the opportunity to capture new liquidity.

What is Rocket Joe?

Rocket Joe is a first-of-its-kind liquidity launchpad, providing the means for new protocols to deploy whilst capturing sustainable protocol-owned liquidity (POL). Participants in Rocket Joe launch events will earn newly issued tokens at a fair market price, improving user experience in a fully decentralized manner, with anti-bot measures to prevent frontrunning, in turn easing market volatility.

How Rocket Joe & Avalaunch will Synergise

When Rocket Joe is used in sync with Avalaunch, protocols will be able to maximize the strengths that both platforms offer:

  • Avalaunch: Wide and fair token distribution, a transparent and secure platform, vesting mechanism to distribute tokens
  • Rocket Joe: Deeper liquidity generation for protocols + POL, organic price discovery, discouragement of bots front-running token listing

Heroes of NFT: How Avalaunch & Rocket Joe Align

High level view of key steps for Avalaunch and Rocket Joe Launch

  • Avalaunch: Registrations open 27th
  • Avalaunch: Registration close 30th
  • Avalaunch: Sale will run through to early February
  • Rocket Joe: Deposits open 4th of February
  • Rocket Joe: Launch of the Locked LP begins on the 7th of February
  • Avalaunch: Token Unlock can happen after the Rocket Joe Launch (7th)

Users participating, can utilise both Avalaunch Launchpad and Rocket Joe

In Summary

This strategic partnership highlights the essence of what has made Avalanche one of the world’s fastest expanding ecosystems, that working in harmony to support innovation and sustainable growth benefits the many and not the few. Trader Joe’s vision has always aligned with the continual strengthening of the wider community, and alongside our allies Avalaunch, this symbiotic relationship will flourish with Rocket Joe.

About Avalaunch

Avalaunch is a launchpad powered by the Avalanche platform, allowing new and innovative projects to seamlessly prepare for launch with an emphasis on fair and broad distribution. With its values deeply rooted in the early Avalanche community, we are able to offer projects confident, informed users who are aligned with the long-term goals of the rapidly expanding application ecosystem.

Leveraging Avalanche’s scalable, high-throughput, and low-latency platform, Avalaunch is built by users, for teams, to help grow strong communities.

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About Trader Joe

Trader Joe is a one-stop-shop decentralized trading platform native to the Avalanche blockchain. Trader Joe builds fast, securely and aims to serve the community at the frontier of DeFi. Maximize your yield generating activities under one fully integrated roof, providing you with a unique, innovative, and highly accessible DeFi experience.

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